To better understand Cart Abandonment, you may want to do some analysis of those who Abandon Cart, vs. those who Abandon Cart but return to it later. You can use a segment like this:
Visitor
Cart Additions exists AND Orders does not exist*
THEN
Cart Views exists
To dive deeper, you can:
· Apply specific timeframes around the “THEN” (for example, “Then within 1 day”, “Within 1 week”, etc.
· Compare those who return to view the cart vs. those who return, view the cart and actually buy
* Note: Sometimes this acts a little bit funky - if so, you can always tweak it to something like “Orders is less than 1”