Understanding Cart Abandonment

Segment entry for Adobe submitted on 8/17/2017 1:29:14 PM by Michele Kiss

To better understand Cart Abandonment, you may want to do some analysis of those who Abandon Cart, vs. those who Abandon Cart but return to it later. You can use a segment like this:

Visitor

Cart Additions exists AND Orders does not exist*

THEN

Cart Views exists

To dive deeper, you can:

· Apply specific timeframes around the “THEN” (for example, “Then within 1 day”, “Within 1 week”, etc.
· Compare those who return to view the cart vs. those who return, view the cart and actually buy

* Note: Sometimes this acts a little bit funky - if so, you can always tweak it to something like “Orders is less than 1”

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